Online magazine "Vash Dosug" and NewIdols launched a project to support MTS advertising campaign "Zero Without Borders".
Target audience is people who travel a lot searching for new experiences. And the best way to have a great winter holiday is to get new experiences from differents places: from Reykjavík to Seville.
Campaign suggests interesting places that are a bit aside from the mass tourism routes. The goal is to persuade people to share their emotions over the mobile telephone since it's no longer expensive.
МThe idea is implemented as an interactive journey performed by blogger. Adaptive web design makes it possible to view the website from different devices and involves the user, awakens a desire to travel and share emotions.