UnitedTraders is the proprietary trading firm, which has great experience in the financial market and provides a variety of services performed at the highest level.
It was necessary to separate three main streams of users: traders, beginners and investors. And then build the website pages according the users’ path for these three roles.
It’s the entry point to the website and the only place where all three user groups intersect. In addition, the home page is the face of the company, that shows the main areas of activity.
We used the slider to divide the main streams of users and give them entry point right away. Each slide has the image, content and motivational message targeting specific group of users.
Training page is primarily focused on the stock market beginners. This is an essential tool to attract new players. There is a list of all current courses and users can easily sign up for any of them. We have also placed some success stories here to inspire beginners.
For beginners it is important to quickly go through with all the possibilities and conditions of training and trading to choose the best option. Therefore, we used the infographic to simplify the perception of information and decision-making.
This is all about the traders. With the color-coding, we rated traders by largest managed capital.